American Eagle
A community-led digital and social media campaign built around creator voices, inclusive storytelling and measurable channel planning.
Marketing portfolio
Megi Savoyan
Selected university projects in digital campaigns, brand strategy, advertising and new product development. I originated the central creative idea for each project and developed it collaboratively with my project teams.
Sarajishvili
A premium integrated campaign connecting Georgian heritage with personal moments, including an original filmed advertisement.
Cinema Sakartvelo
A revitalization strategy for Kutaisi’s only cinema, bringing local heritage, audience insight and digital communication together.
MILLO
A personalized educational toy and digital-learning concept supported by market, pricing and commercialization planning.
Mermaids in Marketing
An independent consumer-research proposal testing how fantasy-based imagery may influence emotion, brand attitude and purchase intention.